Lindsay McNamara
Assistant Director
American Littoral Society
1. Communications Calendar
Asana
Assign tasks across teams
Build multiple calendars
“Make it real”
Event/campaign communications
Stop competing with yourself/own organization
2. Slack
Free
Communicate across offices or from the field
File sharing
Groups and DMs
Best practices
Notifications
3. Big Wins
4. Project Management Tools
Free trials
Asana, Monday.com, Trello, Smartsheet
View: card, calendar, task
Setting tasks, timelines, assigning staff roles
File storage and transfer: Microsoft Suite, Google Drive, Dropbox
5. Elevator Pitch
Is everyone saying the same thing?
Prompts: Who are we as an org/agency? Why are we here? How are we different from others?
What do what we do? How do we do it? Why do we do it? Who do we do it for? How do we
define success?
6. Shared Values
• What do we want to do no matter what
happens in the world?
• What will we do even if we have a
budget of $0?
• What will it look like for us to be
successful in 5 years externally and
internally?
• What do you want to be remembered
for?
They are the style or flavor or essence we
bring to our activities. It can be helpful to
think of them as adverbs—words that end in
“-ly.”
• Ambitiously
• Cooperatively
• Humbly
7. Website Audit
Architecture/Site Map
No Budget
How do you organize and categorize your work?
What’s missing?
8. Team Bonding
BlueClaws
Shared lunches
Hikes/Bird Walks
Watching the sunset
Attend a program
NJ School of Conservation
9. Communications Products
Are they working for you?
• What is the action you want folx to take?
• Who is your audience?
• How do you measure that action? Clicks, opens?
• How can you make these products work harder
for you without increasing your budget?
• Themed publications
• Split newsletter sends: Events, Field Notes
• 45% open rate
10. Operations
Performance Reviews
Job Descriptions
20XX
